NASDAQ · Furnishings, Fixtures & Appliances

Purple Innovation, Inc. (PRPL) Stock

$7.70 +0.92% NASDAQ: PRPL Consumer Cyclical

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally.

Valuation

MetricValue
Price$7.70
Market Cap$33.52M
P/E Ratio-0.53
P/B Ratio-0.55
P/S Ratio0.07
EPS (TTM)$-0.48
52-Week High$31.50
52-Week Low$6.12
Dividend Yield0.00%

Financials & Margins

MetricValue
ROE189.80%
ROA-23.10%
ROCE-25.39%
Gross Margin39.69%
Operating Margin-9.86%
Net Margin-13.65%
Debt/Equity-3.51
Current Ratio1.34

Annual Financials (USD)

Metric20212022202320242025
Revenue$726.0M$573.0M$511.0M$488.0M$469.0M
Operating Profit$-23.0M$-43.0M$-114.0M$-92.0M$-32.0M
Net Profit$4.0M$-92.0M$-121.0M$-98.0M$-51.0M
EPS$-7.50$-28.25$-29.25$-22.75$-12.00
Op Margin-3.2%-7.5%-22.3%-18.9%-6.8%

Balance Sheet (USD)

Metric20212022202320242025
Total Assets$642.0M$433.0M$391.0M$308.0M$296.0M
Total Liabilities$496.0M$258.0M$275.0M$288.0M$326.0M
Cash$92.0M$40.0M$27.0M$29.0M$24.0M
Borrowings$185.0M$153.0M$153.0M$158.0M$204.0M

Latest News

Q1 Earnings Roundup: Purple (NASDAQ:PRPL) And The Rest Of The Consumer Discretionary - Home Furnishings Segment StockStory · Jul 22, 2026 3 Reasons to Avoid PRPL and 1 Stock to Buy Instead StockStory · Jun 25, 2026 Somnigroup, Mohawk Industries, and Purple Stocks Trade Up, What You Need To Know StockStory · Jun 16, 2026 Bright Horizons, Harley-Davidson, and Purple Stocks Trade Up, What You Need To Know StockStory · Jun 10, 2026 Oxford Industries and Purple Stocks Trade Down, What You Need To Know StockStory · Jun 6, 2026

Cash Flow (USD)

Metric20212022202320242025
Operating Cash Flow$-31.0M$-29.0M$-55.0M$-18.0M$-34.0M
Investing Cash Flow$-114.0M$-73.0M$-31.0M$-15.0M$-16.0M
Financing Cash Flow$5.0M$-12.0M$-10.0M$-3.0M$-2.0M
Net Cash Flow$-31.0M$-50.0M$-15.0M$2.0M$-5.0M
Free Cash Flow$-88.0M$-67.0M$-70.0M$-25.0M$-42.0M

Valuation & Return Ratios

MetricValue
PEG Ratio-0.01
EV / EBITDA-31.50
FCF Yield-125.30%
Quick Ratio0.75
Interest Coverage-1.10
Return 1Y-53.11%
Return 3Y-89.41%
Return 5Y-98.78%

Peer Comparison

TickerPriceChangeP/EMarket CapDiv Yield
FLLFull House Resorts, Inc. $2.33 +0.00% -2.18 $84.50M 0.00%
GRWG $1.51 +2.03% -4.35 $90.74M 0.00%
HOFT $14.93 +6.87% -5.02 $160.37M 5.29%
IRBTiRobot Corporation $0.05 +0.00% -0.01 $1.72M 0.00%
LAZRTema Photonics & Optical ETF $42.63 -1.92% -6.74 $852694 0.00%

About Purple Innovation, Inc.

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

Purple Innovation, Inc. is led by CEO Robert T. DeMartini, employs 1,200 people, headquartered in US, publicly traded since 2015.

Purple Innovation, Inc. (PRPL) stock trades at $7.70 with a market capitalization of $33.52M. The stock is valued at a price-to-earnings (P/E) ratio of -0.53, price-to-book of -0.55, price-to-sales of 0.07. Over the past 52 weeks the stock has ranged between $6.12 and $31.50, and currently trades 75.6% below its 52-week high.

On profitability, Purple Innovation, Inc. generates a return on equity (ROE) of 189.80% — well above the market average, a sign of a high-quality business, return on capital employed of -25.39%, an operating margin of -9.86%, a net profit margin of -13.65%.

Official website: purple.com

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