NYSE · Auto - Recreational Vehicles

HOG (HOG) Stock

$24.97 +0.73% NYSE: HOG Consumer Cyclical

Valuation

MetricValue
Price$24.97
Market Cap$2.63B
P/E Ratio8.76
P/B Ratio0.82
P/S Ratio0.59
EPS (TTM)$2.78
52-Week High$31.25
52-Week Low$17.09
Dividend Yield2.99%

Financials & Margins

MetricValue
ROE10.79%
ROA4.21%
ROCE12.26%
Gross Margin8.63%
Operating Margin8.65%
Net Margin5.34%
Debt/Equity0.72
Current Ratio2.10

Annual Financials (USD)

Metric20212022202320242025
Revenue$5.3B$5.8B$5.8B$5.2B$4.5B
Operating Profit$823.0M$909.0M$779.0M$417.0M$387.0M
Net Profit$650.0M$741.0M$707.0M$455.0M$339.0M
EPS$4.19$4.96$4.87$3.44$2.78
Op Margin15.4%15.8%13.3%8.0%8.6%

Balance Sheet (USD)

Metric20212022202320242025
Total Assets$11.1B$11.5B$12.1B$11.9B$8.0B
Total Liabilities$8.5B$8.6B$8.9B$8.7B$4.9B
Cash$1.9B$1.4B$1.5B$1.6B$3.1B
Borrowings$6.9B$7.0B$7.2B$7.0B$3.1B

Latest News

How Investors Are Reacting To Harley-Davidson (HOG) Index Reclassification And Junk-Rated Credit Downgrade Simply Wall St. · Jul 10, 2026 Is Harley Davidson (HOG) Cheap As Its Credit Downgrade Raises Cash Flow Concerns? Simply Wall St. · Jul 10, 2026 Harley Davidson (HOG) Stock Still Looks Reasonable After Its 37% Slide Simply Wall St. · Jul 10, 2026 Spotting Winners: Harley-Davidson (NYSE:HOG) And Consumer Discretionary - Leisure Products Stocks In Q1 StockStory · Jul 9, 2026 Sturgis Harley-Davidson Brings Record-Breaking Inventory of 1,200+ Rally-Ready Motorcycles to the 86th Sturgis Motorcycle Rally PR Newswire · Jul 9, 2026

Cash Flow (USD)

Metric20212022202320242025
Operating Cash Flow$976.0M$548.0M$755.0M$1.1B$569.0M
Investing Cash Flow$-580.0M$-925.0M$-720.0M$-580.0M$3.6B
Financing Cash Flow$201.0M$-200.0M$-232.0M$-358.0M$-362.0M
Net Cash Flow$-1.4B$-446.0M$70.0M$92.0M$1.4B
Free Cash Flow$856.0M$397.0M$547.0M$867.0M$415.0M

Valuation & Return Ratios

MetricValue
PEG Ratio—
EV / EBITDA6.53
FCF Yield1.71%
Quick Ratio1.66
Interest Coverage11.73
Return 1Y16.65%
Return 3Y-20.09%
Return 5Y-24.19%

Ownership

Insiders Held1.12%
Institutions Held110.05%
Institutions Float Held111.30%
Institutional HolderSharesReport Date
Blackrock Inc.10,605,8022026-03-31
Donald Smith & Co., Inc.10,016,8742026-03-31
Dimensional Fund Advisors LP5,844,9412026-03-31
Vanguard Portfolio Management LLC5,283,5742026-03-31
LSV Asset Management5,174,0242026-03-31

Peer Comparison

TickerPriceChangeP/EMarket CapDiv Yield
ANF $102.49 -0.65% 8.65 $4.55B 0.00%
ASO $49.07 -2.68% 8.89 $3.04B 1.10%
CARG $36.94 +1.93% 16.62 $3.57B 0.00%
GTXGarrett Motion Inc. $30.80 -2.25% 17.90 $5.77B 1.02%
LCII $102.36 -0.28% 14.53 $2.49B 4.18%

About HOG

HOG stock trades at $24.97 with a market capitalization of $2.63B. The stock is valued at a price-to-earnings (P/E) ratio of 8.76, price-to-book of 0.82, price-to-sales of 0.59. Over the past 52 weeks the stock has ranged between $17.09 and $31.25, and currently trades 20.1% below its 52-week high. It pays a dividend yielding 2.99%.

On profitability, HOG generates a return on equity (ROE) of 10.79%, return on capital employed of 12.26%, an operating margin of 8.65%, a net profit margin of 5.34%.

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