NASDAQ · Advertising Agencies

Direct Digital Holdings, Inc. (DRCT) Stock

$2.60 +1.96% NASDAQ: DRCT Communication Services

Direct Digital Holdings, Inc. operates a comprehensive, full-service programmatic advertising platform, managing the entire digital advertising workflow from conception to execution.

Valuation

MetricValue
Price$2.60
Market Cap$374494
P/E Ratio-0.08
P/B Ratio-0.32
P/S Ratio0.01
EPS (TTM)$-75.79
52-Week High$172.70
52-Week Low$2.17
Dividend Yield0.00%

Financials & Margins

MetricValue
ROE479.42%
ROA-113.41%
ROCE156.03%
Gross Margin-40.00%
Operating Margin-42.86%
Net Margin-65.75%
Debt/Equity-3.83
Current Ratio0.19

Annual Financials (USD)

Metric20212022202320242025
Revenue$38.0M$89.0M$157.0M$62.0M$35.0M
Operating Profit$4.0M$8.0M$-2.0M$-13.0M$-15.0M
Net Profit$-2.0M$0$-2.0M$-6.0M$-19.0M
EPS$-0.38$0.20$-0.73$-1.66$-75.79
Op Margin11.5%8.9%-1.4%-21.2%-42.5%

Balance Sheet (USD)

Metric20212022202320242025
Total Assets$36.0M$58.0M$71.0M$26.0M$20.0M
Total Liabilities$36.0M$53.0M$74.0M$46.0M$27.0M
Cash$5.0M$4.0M$5.0M$1.0M$1.0M
Borrowings$21.0M$25.0M$31.0M$36.0M$13.0M

Latest News

Direct Digital (DRCT) Upgraded to Buy: Here's What You Should Know Zacks · Jun 25, 2026 Ohad Harlev Appointed to the Board of Directors of Direct Digital Holdings PR Newswire · Jun 4, 2026 Direct Digital (DRCT) Q4 2025 Earnings Transcript Motley Fool · Jun 1, 2026 Direct Digital Holdings Inc (DRCT) Q1 2026 Earnings Call Highlights: Navigating Challenges with ... GuruFocus.com · May 12, 2026 Direct Digital Holdings, Inc. Q1 2026 Earnings Call Summary Moby · May 11, 2026

Cash Flow (USD)

Metric20212022202320242025
Operating Cash Flow$4.0M$2.0M$3.0M$-9.0M$-9.0M
Investing Cash Flow$0$-1.0M$0$0$0
Financing Cash Flow$-2.0M$-8.0M$-1.0M$-1.0M$-1.0M
Net Cash Flow$3.0M$-1.0M$1.0M$-4.0M$-1.0M
Free Cash Flow$4.0M$1.0M$2.0M$-9.0M$-9.0M

Valuation & Return Ratios

MetricValue
PEG Ratio0.00
EV / EBITDA-0.75
FCF Yield-2403.24%
Quick Ratio0.19
Interest Coverage-3.00
Return 1Y-97.85%
Return 3Y-99.57%
Return 5Y

Ownership

Insiders Held1.21%
Institutions Held3.47%
Institutions Float Held3.51%
Institutional HolderSharesReport Date
Geode Capital Management, LLC11,2572026-03-31
UBS Group AG5,6982026-03-31
Tower Research Capital LLC (TRC)1,7192026-03-31
Steward Partners Investment Advisory, LLC82026-03-31
Blackrock Inc.342026-03-31

Peer Comparison

TickerPriceChangeP/EMarket CapDiv Yield
BAOS $0.69 -2.27% -0.34 $1.06M 0.00%
BBGIBeasley Broadcast Group, Inc. $20.86 +1.66% -0.19 $37.68M 0.00%
CPOP $0.37 -2.39% -0.49 $4.18M 0.00%
FTRK $0.46 -3.67% -16.00 $10.06M 0.00%
KRKR36Kr Holdings Inc. $3.09 +17.94% 4.18 $5.51M 0.00%

About Direct Digital Holdings, Inc.

Direct Digital Holdings, Inc. operates a comprehensive, full-service programmatic advertising platform, managing the entire digital advertising workflow from conception to execution. This sophisticated platform is specifically designed to deliver cutting-edge advertising technology and optimize campaigns using data-driven insights. It primarily extends these crucial services to segments of the digital advertising market—encompassing both advertisers (buy-side) and publishers (sell-side)—that have traditionally been overlooked or operate with suboptimal efficiency. The firm serves a diverse range of industries, including travel, healthcare, education, financial services, and consumer products, with a significant focus on assisting small and medium-sized businesses. Established in 2018, the company maintains its corporate headquarters in Houston, Texas.

Direct Digital Holdings, Inc. is led by CEO Mark D. Walker, employs 79 people, headquartered in US, publicly traded since 2022.

Direct Digital Holdings, Inc. (DRCT) stock trades at $2.60 with a market capitalization of $374494. The stock is valued at a price-to-earnings (P/E) ratio of -0.08, price-to-book of -0.32, price-to-sales of 0.01. Over the past 52 weeks the stock has ranged between $2.17 and $172.70, and currently trades 98.5% below its 52-week high.

On profitability, Direct Digital Holdings, Inc. generates a return on equity (ROE) of 479.42% — well above the market average, a sign of a high-quality business, return on capital employed of 156.03%, an operating margin of -42.86%, a net profit margin of -65.75%.

Official website: www.directdigitalholdings.com

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