NASDAQ · Specialty Retail

Baozun Inc. (BZUN) Stock

$2.62 -3.68% NASDAQ: BZUN Consumer Cyclical

Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment.

Valuation

MetricValue
Price$2.62
Market Cap$152.33M
P/E Ratio-5.46
P/B Ratio0.29
P/S Ratio0.10
EPS (TTM)$-4.05
52-Week High$4.88
52-Week Low$2.07
Dividend Yield0.00%

Financials & Margins

MetricValue
ROE-5.06%
ROA-1.90%
ROCE2.66%
Gross Margin51.00%
Operating Margin1.55%
Net Margin-1.82%
Debt/Equity0.63
Current Ratio1.82

Annual Financials (USD)

Metric20212022202320242025
Revenue$9.4B$8.4B$8.8B$9.4B$9.9B
Operating Profit$7.0M$33.0M$-206.0M$-115.0M$75.0M
Net Profit$-220.0M$-653.0M$-278.0M$-185.0M$-242.0M
EPS$-3.06$-10.68$-4.68$-3.09$-4.05
Op Margin0.1%0.4%-2.3%-1.2%0.8%

Balance Sheet (USD)

Metric20212022202320242025
Total Assets$12.3B$10.0B$10.5B$10.2B$9.7B
Total Liabilities$5.8B$4.4B$4.6B$4.4B$4.2B
Cash$4.7B$2.2B$2.4B$1.6B$1.0B
Borrowings$4.0B$2.4B$2.8B$2.5B$2.3B

Latest News

Baozun Announces Results of Annual General Meeting of Shareholders PR Newswire · Jun 16, 2026 Asian Equities Traded in the US as American Depositary Receipts Open Week Higher in Monday Trading MT Newswires · Jun 8, 2026 Insider Spends CN¥54k Buying More Shares In Baozun Simply Wall St. · Jun 7, 2026 Top Penny Stocks To Watch In June 2026 Simply Wall St. · Jun 2, 2026 Baozun (BZUN) Q1 2026 Earnings Call Transcript Motley Fool · May 27, 2026

Cash Flow (USD)

Metric20212022202320242025
Operating Cash Flow$-96.0M$383.0M$448.0M$101.0M$420.0M
Investing Cash Flow$90.0M$-1.5B$-505.0M$-1.0B$-1.1B
Financing Cash Flow$201.0M$110.0M$-107.0M$-124.0M$-88.0M
Net Cash Flow$969.0M$-2.5B$107.0M$-708.0M$-596.0M
Free Cash Flow$-382.0M$176.0M$283.0M$-107.0M$267.0M

Valuation & Return Ratios

MetricValue
PEG Ratio0.34
EV / EBITDA-27.88
FCF Yield25.87%
Quick Ratio1.49
Interest Coverage3.89
Return 1Y-2.96%
Return 3Y-40.45%
Return 5Y-91.93%

Peer Comparison

TickerPriceChangeP/EMarket CapDiv Yield
AKA $11.39 -0.26% -3.35 $123.26M 0.00%
BARK $9.06 +2.60% -2.38 $81.84M 0.00%
CHPT $5.88 +1.20% -0.75 $152.28M 0.00%
DBI $6.04 -2.42% -37.76 $306.69M 2.91%
DIBS $5.08 +2.42% -12.08 $179.49M 0.00%

About Baozun Inc.

Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.

Baozun Inc. is headquartered in CN.

Baozun Inc. (BZUN) stock trades at $2.62 with a market capitalization of $152.33M. The stock is valued at a price-to-earnings (P/E) ratio of -5.46, price-to-book of 0.29, price-to-sales of 0.10. Over the past 52 weeks the stock has ranged between $2.07 and $4.88, and currently trades 46.3% below its 52-week high.

On profitability, Baozun Inc. generates a return on equity (ROE) of -5.06%, return on capital employed of 2.66%, an operating margin of 1.55%, a net profit margin of -1.82%.

Official website: www.baozun.com

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