What is American Rebel Holdings (AREB) stock price today?

American Rebel Holdings (AREB) is currently trading at $0.06, up 50% today.

What is AREB P/E ratio?

American Rebel Holdings's P/E ratio is 0.00. This is below the market average, suggesting the stock may be undervalued relative to earnings.

What is AREB return on equity (ROE)?

American Rebel Holdings's return on equity (ROE) is -850.00%, indicating how efficiently the company generates profit from shareholders' equity. This is below the typical market average of 12-15%.

What is American Rebel Holdings's market cap?

American Rebel Holdings has a market capitalization of $9813.

NCM · Apparel - Footwear & Accessories

American Rebel Holdings (AREB) Stock

$0.06 +50.00% NCM: AREB Consumer Cyclical

American Rebel Holdings, Inc. focuses on delivering a diverse range of safes and personal security items.

Valuation

Metric	Value
Price	$0.06
Market Cap	$9813
P/E Ratio	0.00
P/B Ratio	0.00
P/S Ratio	0.10
EPS (TTM)	$-63214.16
52-Week High	$64000.00
52-Week Low	$0.03
Dividend Yield	0.00%

Financials & Margins

Metric	Value
ROE	-850.00%
ROA	-44.11%
ROCE	-300.00%
Gross Margin	-140.00%
Operating Margin	-150.00%
Net Margin	-340.00%
Debt/Equity	5.09
Current Ratio	0.23

Annual Financials (USD)

Metric	2021	2022	2023	2024	2025
Revenue	$1.0M	$8.0M	$16.0M	$11.0M	$10.0M
Operating Profit	$-3.0M	$-8.0M	$-9.0M	$-12.0M	$-15.0M
Net Profit	$-6.0M	$-10.0M	$-10.0M	$-18.0M	$-34.0M
EPS	$-431020.80	$-151920.00	$-7451.53	$-153455.00	$-63214.16
Op Margin	-335.6%	-100.6%	-54.8%	-107.0%	-155.0%

Balance Sheet (USD)

Metric	2021	2022	2023	2024	2025
Total Assets	$1.0M	$17.0M	$12.0M	$10.0M	$32.0M
Total Liabilities	$5.0M	$5.0M	$7.0M	$18.0M	$27.0M
Cash	$0	$0	$1.0M	$0	$0
Borrowings	$4.0M	$3.0M	$5.0M	$11.0M	$2.0M

Latest News

Champion Safe Secures Strategic Growth Capital to Accelerate Production and Convert Record $3.9 Million Backlog into Shipments and Revenue ACCESS Newswire · Jul 22, 2026 American Rebel Light Beer Surpasses 437 Pennsylvania Account Placements and is now being served at Lincoln Financial Field ACCESS Newswire · Jul 21, 2026 American Rebel CEO Andy Ross to Perform at Gettysburg, PA, Bike Rally as Company Advances Grassroots Marketing Activation Events for American Rebel Light Beer ACCESS Newswire · Jul 9, 2026 American Rebel Holdings, Inc. (OTCID:AREB) Advances America 250 Brand Amplification Strategy for American Rebel Light Beer - America's Patriotic Beer with Independence Day Weekend Activation in Gettysburg, PA ACCESS Newswire · Jul 2, 2026 Champion Safe and Dave Kindig Ignite New Ultra-Premium Custom Safe Collaboration Built on American Steel, Bold Design, and Unmistakable Craftsmanship ACCESS Newswire · Jul 1, 2026

Cash Flow (USD)

Metric	2021	2022	2023	2024	2025
Operating Cash Flow	$-1.0M	$-8.0M	$-7.0M	$-7.0M	$-7.0M
Investing Cash Flow	$0	$-9.0M	$0	$0	$-1.0M
Financing Cash Flow	$0	$-1.0M	$3.0M	$0	$-1.0M
Net Cash Flow	$0	$0	$1.0M	$-1.0M	$0
Free Cash Flow	$-1.0M	$-8.0M	$-7.0M	$-7.0M	$-8.0M

Valuation & Return Ratios

Metric	Value
PEG Ratio	—
EV / EBITDA	—
FCF Yield	-128126.98%
Quick Ratio	0.14
Interest Coverage	-5.00
Return 1Y	-100.00%
Return 3Y	-100.00%
Return 5Y	—

Peer Comparison

Ticker	Price	Change	P/E	Market Cap	Div Yield
ARKO	$8.01	-0.31%	48.67	$898.05M	1.60%
CTHRCharles & Colvard, Ltd.	$0.10	-75.62%	-0.02	$304137	0.00%
EZGO	$0.90	-0.33%	0.00	$204305	0.00%
FFAIWFaraday Future Intelligent Electric Inc.	$0.00	—	-0.04	$165780	0.00%
IVPInspire Veterinary Partners, Inc.	$0.03	+1519.05%	-0.03	$85826	0.00%

About American Rebel Holdings

American Rebel Holdings, Inc. focuses on delivering a diverse range of safes and personal security items. Their offerings include various models of home, office, and personal safes, alongside vault doors. Additionally, the company provides concealed carry clothing and accessories, such as backpacks and an assortment of jackets, vests, coats, and T-shirts designed for both male and female customers. To enhance their safe products, they also supply complementary accessories aimed at maximizing internal space and utility, including hangers, lighting kits, moisture guards, and specialized rifle rod kits. American Rebel Holdings, Inc. markets its merchandise through various channels, encompassing general retailers, specialized local sports, hunting, and firearms establishments, as well as directly via its online store. The firm was established in 2014 and maintains its principal operations in Nashville, Kansas.

American Rebel Holdings is led by CEO Charles A. Ross Jr., headquartered in US, publicly traded since 2022.

American Rebel Holdings (AREB) stock trades at $0.06 with a market capitalization of $9813. The stock is valued at a price-to-earnings (P/E) ratio of 0.00, price-to-book of 0.00, price-to-sales of 0.10. Over the past 52 weeks the stock has ranged between $0.03 and $64000.00, and currently trades 100.0% below its 52-week high.

On profitability, American Rebel Holdings generates a return on equity (ROE) of -850.00%, return on capital employed of -300.00%, an operating margin of -150.00%, a net profit margin of -340.00%.

Official website: www.americanrebel.com